
Oriental Theater in Chicago
Performances begin April 2, 2013
Group and season tickets on sale now.
(Single shows coming later.)
Photo by @morganzetajones

Oriental Theater in Chicago
Performances begin April 2, 2013
Group and season tickets on sale now.
(Single shows coming later.)
Photo by @morganzetajones
Amazon Studios has been a much–discussed topic on both the blog and the podcast. Last week at the Austin Film Festival, the company made a presentation explaining how they work with screenwriters.
Reader Mike attended and took notes, which he generously offered to write up.
A little bit about my background: I started out working at a production company as an intern and as a reader, kept working at writing and eventually got representation from a manager and an agent. I’ve had scripts go out and I’ve done the studio water bottle tour a couple of times, but have yet to earn a single penny as a writer.
I consider myself in that grey, ugly pool of zombie writers: Part alive, but mostly dead inside.
I’m guessing the crowd ranged from people like me to those who are thinking about writing their first screenplays. I had heard a lot things about Amazon (including on the podcast), so I went in with an ass-load of skepticism along with a tiny bit of hope. Unfortunately, very little during the panel moved the skeptic needle, and it pretty much pissed all over the hope.
Again, I can only speak for myself.
First, it wasn’t really a panel. There was one Dude at a podium, so it was more like a new-hire presentation at Dundler Mifflin rather than a Q&A with a studio exec. The Dude, head of development at Amazon Studios I think, seemed nice enough and intelligent enough, but he used the phrase “I’d rather not get into the details of that” way too often for my tastes.
Bullet points:
All of this is well and good on the surface. I am not a million-dollar-screenwriter by any stretch of the imagination, but I do have some access to the lords of Hollywood. If I didn’t have anywhere to go with my scripts, I would probably be interested in what the Dude had to say. However, once he said they have somewhere around 10,000 submissions with 22 projects in development, it doesn’t take a Harvard grad to do the math and realize your odds are just as good in the traditional studio system.
The things that I found puzzling were mainly around their development process and their overall plan.
The Dude explained their development process by talking about information studios gather from test screening and how it is used. Basically saying that once you shoot a film, you have a test screening and get feedback from the general public on what they liked and didn’t like about the story, the characters or whatever. Meaning that the problem is that the film is already shot, so there is only so much you can do to alter it.
At Amazon (wait for it) they want to get public feedback (through their website) on the script as it is being developed so they can make changes before they begin shooting. They plan on doing this through several methods. They already have comic books made from a script in development that they are asking for feedback on. They are also thinking of making short videos and other things to get parts of the script out there and gather opinions from Amazon’s customers. The writer will get this info and incorporate it as notes for rewrites. Now, the Dude did say it is up to the writer to do what he wants with these notes. You be the judge on that. On one hand, I’d like to congratulate them on thinking outside the box on development. But I see problems with this, as I’m sure you do as well.
The other problem I had was with their overall plan: There doesn’t seem to be one.
They have a first-look deal with Warner Bros., but when he was asked questions about the deal he defaulted to the “I’d rather not get into the details of that.” He was asked what type of genres or budget ranges they were looking at, and he didn’t really have an answer. I would have been more impressed if they picked a direction, like saying, “We want to provide funding for small, independent minded stories that might not get a shot in the Hollywood system,” or saying, “We are looking for big, tent-pole, event movies.”
I had other concerns, but that was pretty much the thing in a nutshell. I think it great that someone with money is jumping in, and I hope for the best, but it looks like there are problems with hair on them, and I think there are some very rough growing pains in the making.
Late last week, Final Draft released a new version of Final Draft Reader, adding support for iPhones to their heretofore iPad-only app.
From a basic design standpoint, their iPhone implementation is almost identical to what we did with FDX Reader, using a continuous scroll rather than page-flipping to accommodate the smaller screen. I won’t break out the old imitation-is-flattery bromide; it’s simply the right choice given the situation.
Unfortunately, you’re going to be scrolling a lot with Final Draft’s version, because they insist on using traditional Courier. It’s a mistake. You simply can’t fit very much on the screen using that font.
Compare two screenshots from Frankenweenie:

Like FDX Reader, Final Draft Reader allows you to reduce the font size. By doing so, you can fit the same amount of Frankenweenie on the screen. But you probably wouldn’t like the results:

Final Draft Reader isn’t trying to match printed pages like it does in portrait view on the iPad, so there’s simply no good argument for sticking with Courier for this “Reader View.” It’s just bad design.
Being an official product, the app provides “100% accurate Final Draft pagination, formatting and page breaking.” That’s like saying only Coca-Cola can provide pure Coke flavor, but fine.
Their app can do several things FDX Reader doesn’t even attempt, such as editing ScriptNotes and showing colored page revisions. You can link to your Dropbox account, but only for exporting files from the app, so it’s not particularly useful. That’s consistent with a lot of what I found: placeholders and possibilities rather than actual utility.
Final Draft Reader is now free. That makes sense; they want users to pay for the $50 Final Draft Writer app.
We’ll keep selling and supporting FDX Reader as an alternative, but as I wrote back in February, we’re not actively developing it anymore. Our next projects include more ambitious efforts like Highland.
Franklin Leonard, creator of The Black List, has announced a new incarnation of his site that allows screenwriters to upload their scripts for review and rating — for a fee:
Aspiring screenwriters will pay $25 a month to have their scripts hosted on The Black List’s website, accessible only by a closed community of Hollywood professionals. They can further pay $50 for evaluations by anonymous script readers hired by The Black List. Every read by industry professionals generated by those evaluations is entirely free.
Moreover, The Black List will not claim a commission, finder’s fee, or producer credit on business generated by their service. “Writers retain all rights to sell and produce their work and are free to negotiate the best deal they can get. All we ask is an email letting us know of their success,” added Leonard.
Many readers (and podcast listeners) have asked for my take on it.
At first glance, it feels like an attempt to leverage the prestige of The Black List to create yet another service making money off aspiring screenwriters.
Yet Franklin Leonard knows what the hell he’s doing. This isn’t another Amazon Studios situation, where an outside entity boldly declares it can fix what’s wrong with the film industry. Leonard has already posted a long list of answers to some of the immediate questions and feedback, showing he’s thought it through.
I can’t predict if this new Black List will succeed — or even if it’s a good thing for screenwriters and filmmakers — but I know it’s not done with naiveté or hubris. That makes it worth watching.
Craig Mazin and I will be discussing the new Black List in depth at Scriptnotes Live this Saturday in Austin, with the podcast episode scheduled to go up next Tuesday.